The last Despicable Me film – Despicable Me 3 – came out five years ago. The cause of the fad is down to one of two reasons. However, it is my firm belief that the Gentleminions movement should be embraced wholeheartedly. For instance, the argument that young children might have their first cinema trip spoiled by what basically amounts to a social media flashmob seems fairly sound. Two teenagers in white shirts were initially turned away from a showing in Mansfield, until their parents turned up with jumpers for them to wear. Odeon cinemas have erected signs noting that “any groups of guests in formal attire will be refused entry” to the film. Cinemas are reporting that the Gentleminions are, in fact, a terrible menace, exhibiting such dreadful behaviour – namely throwing objects at the screen while incessantly talking like Minions – that they are having to issue thousands of pounds’ worth of refunds to appalled non-Gentleminions in attendance.Īccording to the BBC, a cinema in Cornwall posted a notice banning “children wearing suits” from screenings. It has become a true cultural event, like the spontaneous gatherings that took place after David Bowie’s death, or Binley Mega Chippy.īut this isn’t the case. The Gentleminion fad has transcended film. In terms of sheer word of mouth, the Gentleminions have done more ground level publicity for Minions 2 than its studio has ever achieved. You would think that this sort of behaviour would be like nectar to the ailing cinema industry. Another asked her entire family to dress up, on the pretence that she was taking them out for the night of their lives, only to then show them all sullenly sitting through the sequel to a spinoff of the Despicable Me films. One user filmed a group of well-dressed Gentleminions applauding each other like wedding attendees as they left a screening. These brave pioneers – Gentleminions, they call themselves – quickly sparked a rush of imitators. This weekend, as the movie hit cinemas, a few select TikTok users started filming themselves watching the film in their smartest outfits. In fact, so many young people are attending Minions screenings in formalwear in order to honk full-volume gibberish at the screen that cinemas have started to turn people away. It’s too early to say for sure but, judging by the reaction to the recently released Minions: The Rise of Gru, it’s definitely the latter.
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